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Should I do Google AdWords?

Should I do Google AdWords?   In the beginning…   I often get asked the question “should I do PPC?” by business owners. And just to be clear, PPC stands for ‘pay per click’ – a form of online marketing usually associated with Google Adwords.   Let’s wind the clock back 20 years. How did…

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When NOT to use PPC – and how to get round it

When not to use PPC PPC works in two ways. At one level it solves problems, at another level it creates them. For this reason it is critical to advertise in the right medium. Search Network On the Search Network (where you go to ‘google’ things), prospects will only find your site if they are…

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The difference between PPC and SEO

The difference between PPC and SEO Over the years I have spoken to many business owners at networking meetings and, surprisingly, the majority of them seem to be confused between PPC (Pay-Per-Click) and SEO (Search Engine Optimisation). I generally explain it as if it is a journey from say, London to Edinburgh. There are two…

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The negative thinking that stops people using PPC.

The negative thinking that stops people using PPC. Everyone has an opinion. That’s fine, they’re entitled to it. But, there’s always someone with an uninformed view, who is dim-witted enough to argue the toss. And so it is with PPC (Pay Per Click) advertising, which has become synonymous with ‘Google Adwords’ in the same way…

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Set it & forget it – the danger of ignoring PPC campaigns

Set it & forget it – the danger of ignoring PPC campaigns Off to the sales  In the 2015 January sales, I bought myself a new digital watch.   Here we are a year later, and I’ve not had to touch any of the buttons on it, yet it still tells me the correct time…

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Mastering PPC is as easy as 123!

Mastering PPC is as easy as 123! It would have been tempting to finish my headline ‘…as easy as ABC’. But there are reasons that I choose to entice you into reading more with a numerical rhyme. Firstly, because I know that if you are in business, numbers will be very important to you. You…